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WHY DO YOU BUY AT CERTAIN PRICE POINTS?
Product Pricing discusses the fundamental core behind marketing: Pricing
Concepts and Pricing Strategies. We will begin with an understanding of
the concept of money and progress into how it influences organizations’
overall missions and drives their marketing goals.
Whether you are interested in learning about pricing concepts and strategies for
marketing, or for consumer purposes, this information will help you
understand some of the rationale behind setting prices on products.
- Lesson: Easy to Understand Target Marketing Concepts.
- A 30 Question Multiple Choice Quiz.
- A Related Critical Thinking Activity.
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