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Item description

Strategic Marketing provides insight on how a product gets to market!

This book has five key topics:  

  • Strategic Marketing Overview
  • The Marketing Concept
  • The Marketing Environment
  • Marketing Ethics
  • Social Responsibility

This
broad overview serves as a great foundation for students being
introduced to the topic of Marketing. It also is the companion book to
others in this series.

Book Includes:

  • Lesson: Easy to Understand Strategic Marketing Concepts.
  • A 30 Question Multiple Choice Quiz.
  • A Related Critical Thinking Activity

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