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How Do You Know Your Advertising Dollars are Well Spent?
Advertising & Promotion is comprised of three key marketing components:
- Public Relations
On a daily basis we are bombarded with advertising, yet few of us have
examined what drives this industry from behind the scenes. This book
will give you the opportunity to look into the world of public
relations, advertising, and promotion, and view all the different
aspects related to each segment.
- Lesson: Easy to Understand Target Marketing Concepts.
- A 30 Question Multiple Choice Quiz.
- A Related Critical Thinking Activity.
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